Promoting your site must be done once it has been officially launched. Search engines are the primary method people use to find information on the web. Not optimizing and submitting your site to the top search engines would be like building a brand-new store then not telling anyone about it.

Basic Search Engine Promotion Plan:
The Basic Plan includes minimal optimization and submission to some of the top search engines like Google, Yahoo, MSN Search, All The Web, Alta Vista, and AOL. Although your site will be submitted, this plan can not guarantee that your site will be listed.

Complete Search Engine Promotion Plan:
If it is vital to you that customers easily find your site, this is the plan for you. It is a 26 week process that guarantees you'll be listed with the search engines. Here is sampling of what is included in this plan:

• Keyword Selection
• Extensive Analysis of Keywords using WordTracker, Overture's Search Term Suggestion Tool, and input from you.
• Run a Search Engine Position Report to demonstrate the current situation on the major Search Engines for the website's keywords and to analyze the positions held by the competition.
• Incorporate Keywords Throughout Site. Look at the main page of the website in the same way as the Search Engine spiders look at the page, then optimize the Title Tag, Meta Tags, and the placement / frequency of keywords.
• Add External Links to your Site. In order to rank higher than your competition it is absolutely necessary to have a significant number of links coming into your site from respected sites and directories.
• Register Your Site Manually with About.com, AOL, Gimpsy, GoGuides, Google, HotBot, MSN, Netscape, Open Directory, Yahoo, and several lesser-known SE's.
• Verify that the Website is Indexed in all of the above Search Engines and Directories and re-submit the website as needed.
• Regular Status Reports will keep you informed of where your listing stands with the Search Engines.